Release & Reclaim – Mental Training for Athletes
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Mental Training for Athletes

Release & Reclaim

Release the Fear. Reclaim Their Ability.

A practical mental training program for athletes dealing with mental blocks, the yips, or fear after injury — so they can trust their body again and perform without freezing.

For athletes who physically know how to do the skill… but their brain keeps interrupting it.

$97 One-time investment · No subscription

60+ short video lessons  ·  Action steps  ·  App access  ·  Direct voice support

Ashley working with an athlete
Built for athletes across every sport
Golfer
Golfer
Gymnast
Gymnast
Figure Skater
Figure Skater
Softball
Softball
Swimmer
Swimmer
Diver
Diver

If your athlete suddenly can't do what they used to do — this is not in their head.

They used to do the skill. Without hesitation. Without all this drama in their brain. Without freezing, holding back, second-guessing, or spiraling.

And now?

  • They pause. They pull back.
  • They tense up. They panic.
  • They look different in competition than they do in practice.
  • They keep saying "I don't know why I can't do it."
"

"I know how to do it… I just can't go."

"I lost it."

"I don't know why I can't do it."

And as a parent or coach, that is maddening. Because from the outside, it makes no sense. They have the skill. They have trained the skill. They have done the skill before.

So why can't they access it now?

This is a motor skill disruption — not a loss of talent.

The athlete still physically knows how to do the movement, but the brain has linked that skill with fear, danger, embarrassment, pain, pressure, or panic. So instead of allowing the body to do what it already knows, the brain interrupts it.

That interruption can look like:

❄️ Freezing ⏸ Hesitation 🧠 Overthinking mechanics 🛑 Pulling out of skills 😰 Fear after a mistake 💥 Fear after injury 🤝 Feeling shaky or out of control

Your athlete is not weak. They are not broken. And they did not suddenly become untalented.

Their brain just learned the wrong association. And until that gets retrained, yelling "relax," doing more reps, or pretending it's not a big deal usually does not solve it.

Brain training illustration
The brain is trainable. Mental blocks aren't a personality flaw or a lack of toughness. They're a learned fear response — and learned responses can be unlearned. That's exactly what this program teaches.
"

My teenager said it was 'mind-blowing.'

— Denise, Softball Parent

Ashley working with an athlete
20+ Years Experience

"The same regulation tools work at every level. The difference is that elite athletes are usually taught them."

Ashley has worked with Olympians, All-Americans, professionals, and youth athletes — and she brings that same framework directly to your athlete inside this program.

More private lessons are usually not the answer.

When an athlete can't perform a skill, the natural reaction is: more practice, more drills, more coaching, more corrections, more pressure to "just do it."

But if the issue is a fear-based interruption, more physical instruction alone can actually make the problem worse.

❌ What Doesn't Work

  • More reps of the same skill
  • Telling them to "just relax"
  • Ignoring it and hoping it passes
  • More technical corrections
  • Waiting for a spot to open up

✅ What Actually Helps

  • Understanding the fear loop
  • Mental retraining tools
  • Practical regulation techniques
  • Confidence rebuilt from the inside out
  • Starting today, not in three weeks

That is why this problem needs more than technical coaching. It needs mental retraining. Not fluff. Not fake positivity. Not "just believe in yourself." Actual tools that help the athlete stop reinforcing fear and start trusting their body again.

"

Our sport medicine doctor recommended Ashley to help my son overcome mental blocks after an important knee injury. In just a few sessions, I saw him return to tournament play focused, confident, and strong — like he had never had that injury before.

— Oscar, Soccer Dad

This is not therapy. This is mental training for athletes who need a way forward.

Release & Reclaim is not about sitting around talking about feelings for an hour. This is structured mental performance training designed to help athletes get results they can feel.

🔍 Understand what's happening in their brain and body
🔄 Stop feeding the fear loop
🧠 Reprogram the old memory that got them stuck
🏠 Release tension and stress at home
🎯 Stay focused in practice
🏆 Maintain composure in competition
💪 Trust their training again
Know what to do, why, and how to use it in real life

Because athletes do not need more vague advice. They need to know: what is happening, why it is happening, what to do about it, and how to practice it in real life. That is exactly what this gives them.

Brain training illustration
Mental training is a competitive advantage. The athletes who learn to regulate their minds don't just recover from blocks faster — they compete with a level of freedom most athletes never find. This is the edge.
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$97 one time · Immediate access · 14-day guarantee

Why start here instead of waiting for more help?

Because when an athlete is stuck in fear, hesitation, or a mental block, waiting usually does not help.

Most families assume they need to jump straight into one-on-one support. Sometimes that is true. But many athletes do not need more delay, more pressure, or more guessing first. They need the right tools right away.

  • 1
    Immediate access — when your athlete needs help now, not weeks from now
  • 2
    A lower-risk first step before committing to private sessions
  • 3
    The same practical tools we teach athletes in our practice
  • 4
    Repeatable support — revisit it at home, at practice, and before competition
  • 5
    Enough for many athletes to finally get unstuck and start moving forward again

For some athletes, this is all they need. For others, it becomes the strongest first step because they stop spiraling and start learning the exact tools they would need in any deeper support later.

Either way — it gets them moving now.

"

My son was mad I signed him up… then after one day, he changed his tune completely and told me this was badass.

— Baseball Dad

"But don't they need something more personalized?"

Sometimes, yes. But not always.

And this is where a lot of families accidentally wait too long to get help. They assume the only thing that will work is one-on-one support. They assume a digital program will be too basic. Too generic. Too passive. Not powerful enough.

"The tools that help athletes release fear, regulate stress, stop overthinking, and retrain their response to pressure are teachable. That's exactly what's inside this program."
Old way vs new way — mental training comparison

Release & Reclaim was built so athletes can access the same practical mental tools used every day with athletes in sessions — without having to wait on a packed schedule or commit to a long series of appointments before they even know what helps.

For many athletes, this is enough. For others, it becomes the smartest first step because they walk into any future support already understanding the language, tools, and process.

"

My son played aggressively during his game for the first time, just like he does in practice. He's not second-guessing anymore after his concussion. She teaches in a way that's relatable and actionable.

— Annie, Basketball Parent

Why this program works when athletes feel stuck

Because it does not just tell athletes to calm down. It teaches them how.

Brain training illustration
This is brain training — not therapy. Just like you hire a strength coach to build physical power, this builds mental strength. The tools are real, the process is structured, and the results are measurable.
  • 🔍
    Understand the real cause of the block
  • 🧩
    Separate fear from actual ability
  • 🔄
    Retrain the meaning their brain attached to the skill
  • 🛑
    Stop rehearsing worst-case scenarios
  • 😮‍💨
    Release stress without needing a giant pregame routine
  • Reset after mistakes instead of unraveling
  • 🎯
    Practice with more focus instead of more panic
  • 🏆
    Compete with more freedom, trust, and composure
Real Sessions. Real Tools.

"Athletes don't need more vague advice. They need to know what's happening, why, and exactly what to do about it."

Every tool inside this program is the same type of work Ashley does directly with athletes in her private practice — now available on your schedule.

Ashley coaching an athlete
  • 🔍
    Understand the real cause of the block
  • 🧩
    Separate fear from actual ability
  • 🔄
    Retrain the meaning their brain attached to the skill
  • 🛑
    Stop rehearsing worst-case scenarios
  • 😮‍💨
    Release stress without needing a giant pregame routine
  • Reset after mistakes instead of unraveling
  • 🎯
    Practice with more focus instead of more panic
  • 🏆
    Compete with more freedom, trust, and composure
  • The athlete is not just watching videos. They are being coached through a process.

    Learn
    Pause
    Apply
    Practice
    Repeat

    That is why this feels like training, not content.

    Inside Release & Reclaim

    When you join, your athlete gets everything they need to start now — not later.

    🎬

    60+ Short Video Lessons

    Bite-sized lessons ranging from 3–16 minutes. Easy to watch, absorb, and use on any schedule.

    ✏️

    Exercises & Action Steps

    Every lesson includes something to apply right away. This is not passive learning.

    📋

    Notes & Tools to Review

    So they are not trying to remember everything when pressure hits.

    🏠

    At-Home Tools

    Release stress, calm the nervous system, and begin reprogramming the old memory attached to the block.

    ⚙️

    Practice Tools

    Stay focused, stop spiraling, and work through hesitation in the training environment.

    🏟️

    Competition Tools

    Maintain composure, avoid overthinking, and stay present when it matters most.

    📱

    Private Portal + App Access

    Phone, tablet, or laptop. Learn and practice anywhere, anytime. Saves your progress automatically.

    🎙️

    Direct Voice Message Support

    Send Ashley a private voice memo question. Get direct feedback back — from her, not a chatbot.

    Get Instant Access — $97

    Lifetime access · 14-day guarantee · Start immediately

    What athletes will work through inside

    "

    She has helped my daughter overcome some very deep-seated mental blocks and fears. It has been pretty life-changing. She is using the tools Ashley gave her and making strides.

    — Erin, Gymnastics Mom

    1

    Understanding what is actually causing the block — and why the athlete is freezing up

    Before they can change it, they need to understand it. This helps athletes stop making the problem mean something is wrong with them.

    2

    Resetting what they believe is possible — so they can relax their body to do what they've already trained

    A lot of athletes reinforce the block by repeating the same story: "I lost it." This section helps interrupt that.

    3

    Adjusting expectations without lowering standards — and overriding fears

    Recovery from injury, setbacks, or fear does not always move in a straight line. Athletes learn how to stay patient without backing off their goals.

    4

    Rewiring old memories that trigger fear and holding back

    When one bad experience keeps replaying in the brain, it keeps showing up in performance. This helps athletes stop treating the past like it's still happening.

    Brain training illustration
    Athletes can access this from anywhere. Before practice. Before competition. After a tough session. The app remembers where they left off, so they can revisit exactly what they need, exactly when they need it.
    5

    Specific tools for releasing hesitation, fear, and overthinking

    Athletes learn how to stop talking themselves out of skills they already know how to do.

    6

    Staying steady when progress feels slower than they want

    Because the pressure to "fix it fast" can keep athletes stuck longer.

    7

    Escaping the comparison trap

    Watching everyone else move ahead only makes the athlete tighter. This section helps them stay focused on their own process.

    8

    Rebuilding trust in their body

    This is the real win. Not fake confidence. Not forced positivity. Real trust.

    This program was built for athletes like:

    Ashley with an athlete
    For Athletes Across All Sports

    "If they keep saying 'I know I can do it, I just can't' — that's the signal. That's exactly what this program was built for."

    From gymnasts to golfers, pitchers to swimmers — the brain responds to fear and pressure the same way no matter what sport they're in.

    🤸

    Gymnasts

    Who suddenly freeze on a skill they've done forever.

    🥎

    Softball & Baseball

    Who develop the yips and can't throw freely anymore.

    📣

    Cheerleaders

    Who hesitate on tumbling or stunts they used to nail.

    ⛸️

    Figure Skaters

    Who pop jumps they used to land consistently.

    Golfers

    Who freeze or overthink shots they've made thousands of times.

    🏊

    Swimmers & Runners

    Coming back from injury physically cleared — but mentally afraid.

    Soccer, Basketball, Volleyball

    Any athlete who hesitates, overthinks, or holds back under pressure.

    🎾

    Any Sport, Any Level

    The brain responds to fear and pressure the same way — no matter the arena.

    If your athlete keeps saying:
    "I know how to do it. I just can't go."
    Start here.

    ★★★★★

    "My daughter is tumbling without hesitation and barely needing a spot. Ashley is equipping her with tools to regain her self-confidence and become mentally stronger."

    — Amanda, Cheer Mom
    ★★★★★

    "These strategies gave me freedom on the course. I felt like I could do what I want again and it all paid off."

    — Tanner, Golf Athlete
    ★★★★★

    "My level 10 gymnast had this huge mental block moving skills up on higher beams. She was so thrilled to move her front toss up to a higher beam."

    — Jeanne, Gymnast Mom
    ★★★★★

    "My son finally didn't hesitate for a second. He was aggressive, physical, focused, and played with vision."

    — Steve, Pitcher Parent

    I built this because I needed it too.

    Ashley Eckermann – Mental Performance Coach

    When I was younger and competing, I did not know how to regulate stress. I had stomach pain before races and thought I was allergic to food. I went to doctors. It was not food. It was stress. Anxiety. Worry. A nervous system I did not know how to manage.

    One bad swim could ruin the rest of my meet. One bad hole could unravel everything. I was not weak. I was untrained.

    And I quit earlier than I should have.

    Now after 20 years of working with Olympians, All-Americans, professionals, and youth athletes, I can tell you this: the same regulation tools work at every level. The difference is that elite athletes are usually taught them. Now your athlete can be too.

    I still compete in Ironmans and marathons, and I have had to work through injury, recovery, setbacks, surgeries, and the mental side of coming back. I know what it feels like to miss it. To fear it. To want back in and not fully trust your body yet.

    20+ years working with elite athletes

    ✅ Worked with Olympians, All-Americans, and professionals

    ✅ Active competitor — Ironman & marathon athlete

    ✅ Personal experience with injury, recovery, and fear

    Release & Reclaim is what I wish I had when I was younger. And it's what I want more athletes to have now — without having to wait until things get worse.

    Real results from real athletes.

    ★★★★★

    "Ashley has been great for my daughter who is just coming off of an ACL injury. The mental game coming back from an injury is not easy. Probably harder than the recovery and surgery itself. I wish we had known this sooner."

    — Ashley, Soccer Parent
    ★★★★★

    "Maximize the Mind has been a light for our son, helping him recover from an injury that set him back for more than a year, while building the confidence and mental fortitude to meet his goals."

    — Sean, Baseball Parent
    ★★★★★

    "I started taking my daughter to Ashley when she injured her shoulder for the second time. Ashley played a huge role in her healing and mental fortitude and gave her tools and strategies to thrive."

    — Laura, Swimmer Mom
    ★★★★★

    "Working with her gave me the strength to come back from injuries, deal with brutal coaching styles, and handle college sports."

    — Bryce, Softball Athlete
    ★★★★★

    "Hope. That's what Ashley gave my daughter. She finally stopped beating herself up and started loving her sport again."

    — Marcie, Volleyball Parent
    ★★★★★

    "My son was mad I signed him up… then after one day, he changed his tune completely and told me this was badass."

    — Baseball Dad
    Get Instant Access

    Join athletes from gymnastics, softball, soccer, swimming, golf, and more.

    Get Release & Reclaim

    A practical, immediate first step for athletes dealing with mental blocks, the yips, fear, hesitation, overthinking, and frozen performance.

    Release & Reclaim program mockup

    Release & Reclaim

    $97

    One-time investment · Lifetime access

    • 60+ short video lessons
    • Exercises & action steps with each lesson
    • Notes & practice tools to review anytime
    • At-home stress release tools
    • Practice-day focus tools
    • Competition composure strategies
    • Private student portal access
    • App access (phone, tablet, or laptop)
    • Direct voice message support from Ashley
    • Lifetime access — no gatekeeping, no subscription
    14-Day Money-Back Guarantee
    14-Day Money-Back Guarantee Not the right fit? You're fully protected. No questions, no hassle.
    ★★★★★

    "How quickly can they start? Immediately. As soon as you join, your athlete can begin."

    — Instant Access, Zero Wait
    ★★★★★

    "Ashley Eckermann not only provided the tools to help my daughter overcome her mental block, but gave lessons she can use to conquer future obstacles in cheer and life."

    — Marian, Cheer Mom

    Your questions, answered.

    How quickly can they start? +
    Immediately. As soon as you join, your athlete can begin. There's no wait, no setup, no scheduling. Just log in and go.
    Is there a guarantee? +
    Yes. You are protected by a 14-day money-back guarantee. If it's not the right fit, just let us know.
    How does a digital program actually work? +
    Once you purchase, you get immediate access to the portal and app. Your athlete can start right away and move through the lessons on their own schedule. Everything is on-demand, easy to revisit, and built to be practical. Athletes can review material anytime before competition — they aren't relying on what they heard one time in a session. Repetition is the key to applying concepts automatically. This is not "just content." It is a structured coaching process in an on-demand format.
    What age is this best for? +
    Athletes from ages 10 to 25 have gone through this work, but it is especially well suited for junior high and high school athletes.
    What if my athlete is not very motivated? +
    That is exactly why the lessons are short, engaging, and practical — they are designed to feel like training, not a lecture. This is not a giant boring course they have to "get through." Athletes are guided through exercises in real time and shown exactly how to apply what they learn. They will benefit even if they just watch a few lessons.
    Is this just positive thinking? +
    No. This program teaches practical mental performance tools and exercises. Your athlete is not being told to just "be more confident." They're being shown how to build it. We teach practical tools for regulation, attention control, composure, confidence, and stress response.
    What if we have questions while using it? +
    You won't be doing this alone. Inside the portal and app, you can send a private voice message through SpeakPipe anytime you need help. Ask a question, talk through a challenge, get clarification on an exercise — and Ashley will personally send back a voice response. Not a chatbot. Not generic support. Her. That kind of direct access is rare at this price.
    Can multiple athletes in the same family watch together? +
    Yes! Families love this format because siblings, parents, coaches, and athletes can watch and learn together. If you are outside the same household, everyone needs their own login. The app saves where you were, what you've watched, and you can review anytime.
    What if my athlete is resistant to this? +
    This is not therapy or counseling. This is performance skill development — no different than hiring a speed coach, strength coach, or nutrition coach. We teach emotional regulation, attention control, and stress response awareness. This is brain training. Many of the athletes we work with are talented, driven, and high-achieving — they simply never learned how to manage nerves, pressure, or anxiety. This program builds skills. Not diagnoses.
    Does this replace one-on-one coaching? +
    No — coaching brings feedback and deep personalization. But many athletes only need to learn the tools and concepts we teach. Many use this while waiting to work with us privately so we can move faster and deeper when we begin. Think of this as the operating system. 1:1 coaching is complete customization. All of our on-demand programs are plenty for a large number of athletes.
    What sports is this for? +
    Any sport. The training is built around competition, pressure, confidence, communication, and self-trust — which applies across all sports. The brain responds to fear and pressure in similar ways whether the athlete is on a field, court, course, mat, or pool deck. We teach the same tools to our professionals as well as our youth athletes.
    What if my athlete needs more support? +
    This is a great standalone resource. There are also additional ways to continue the work if your athlete wants more accountability and coaching support. If your athlete needs more after going through the program, you can always explore 1:1 support afterwards.
    How long do we keep access? +
    Lifetime access. You can download any lesson — there is no gatekeeping. It's yours for a one-time fee.
    What if it's not the right fit? +
    You're covered by the 14-day money-back guarantee. No questions asked.

    They don't need more pressure.
    They need the right tools.

    They do not need another "just relax." And they do not need to keep wondering if they lost the skill. They need the right tools to stop reinforcing fear and start trusting their body again.

    You can give them that — today, for $97.

    Get Instant Access

    $97 one time · Lifetime access · 14-day guarantee · Start today

    "Hope. That's what Ashley gave my daughter. She finally stopped beating herself up and started loving her sport again."

    — Marcie, Volleyball Parent

    Release the fear.
    Reclaim their ability.

    © 2026 Maximize the Mind · releasereclaim.com

    Questions? Send a message via the portal after joining.