Release the Fear. Reclaim Their Ability.
A practical mental training program for athletes dealing with mental blocks, the yips, or fear after injury — so they can trust their body again and perform without freezing.
For athletes who physically know how to do the skill… but their brain keeps interrupting it.
60+ short video lessons · Action steps · App access · Direct voice support
They used to do the skill. Without hesitation. Without all this drama in their brain. Without freezing, holding back, second-guessing, or spiraling.
And now?
"I know how to do it… I just can't go."
"I lost it."
"I don't know why I can't do it."
And as a parent or coach, that is maddening. Because from the outside, it makes no sense. They have the skill. They have trained the skill. They have done the skill before.
So why can't they access it now?
The athlete still physically knows how to do the movement, but the brain has linked that skill with fear, danger, embarrassment, pain, pressure, or panic. So instead of allowing the body to do what it already knows, the brain interrupts it.
That interruption can look like:
Your athlete is not weak. They are not broken. And they did not suddenly become untalented.
Their brain just learned the wrong association. And until that gets retrained, yelling "relax," doing more reps, or pretending it's not a big deal usually does not solve it.
My teenager said it was 'mind-blowing.'
"The same regulation tools work at every level. The difference is that elite athletes are usually taught them."
Ashley has worked with Olympians, All-Americans, professionals, and youth athletes — and she brings that same framework directly to your athlete inside this program.
When an athlete can't perform a skill, the natural reaction is: more practice, more drills, more coaching, more corrections, more pressure to "just do it."
But if the issue is a fear-based interruption, more physical instruction alone can actually make the problem worse.
That is why this problem needs more than technical coaching. It needs mental retraining. Not fluff. Not fake positivity. Not "just believe in yourself." Actual tools that help the athlete stop reinforcing fear and start trusting their body again.
Our sport medicine doctor recommended Ashley to help my son overcome mental blocks after an important knee injury. In just a few sessions, I saw him return to tournament play focused, confident, and strong — like he had never had that injury before.
Release & Reclaim is not about sitting around talking about feelings for an hour. This is structured mental performance training designed to help athletes get results they can feel.
Because athletes do not need more vague advice. They need to know: what is happening, why it is happening, what to do about it, and how to practice it in real life. That is exactly what this gives them.
$97 one time · Immediate access · 14-day guarantee
Because when an athlete is stuck in fear, hesitation, or a mental block, waiting usually does not help.
Most families assume they need to jump straight into one-on-one support. Sometimes that is true. But many athletes do not need more delay, more pressure, or more guessing first. They need the right tools right away.
For some athletes, this is all they need. For others, it becomes the strongest first step because they stop spiraling and start learning the exact tools they would need in any deeper support later.
Either way — it gets them moving now.
My son was mad I signed him up… then after one day, he changed his tune completely and told me this was badass.
Sometimes, yes. But not always.
And this is where a lot of families accidentally wait too long to get help. They assume the only thing that will work is one-on-one support. They assume a digital program will be too basic. Too generic. Too passive. Not powerful enough.
Release & Reclaim was built so athletes can access the same practical mental tools used every day with athletes in sessions — without having to wait on a packed schedule or commit to a long series of appointments before they even know what helps.
For many athletes, this is enough. For others, it becomes the smartest first step because they walk into any future support already understanding the language, tools, and process.
My son played aggressively during his game for the first time, just like he does in practice. He's not second-guessing anymore after his concussion. She teaches in a way that's relatable and actionable.
Because it does not just tell athletes to calm down. It teaches them how.
"Athletes don't need more vague advice. They need to know what's happening, why, and exactly what to do about it."
Every tool inside this program is the same type of work Ashley does directly with athletes in her private practice — now available on your schedule.
The athlete is not just watching videos. They are being coached through a process.
That is why this feels like training, not content.
When you join, your athlete gets everything they need to start now — not later.
Bite-sized lessons ranging from 3–16 minutes. Easy to watch, absorb, and use on any schedule.
Every lesson includes something to apply right away. This is not passive learning.
So they are not trying to remember everything when pressure hits.
Release stress, calm the nervous system, and begin reprogramming the old memory attached to the block.
Stay focused, stop spiraling, and work through hesitation in the training environment.
Maintain composure, avoid overthinking, and stay present when it matters most.
Phone, tablet, or laptop. Learn and practice anywhere, anytime. Saves your progress automatically.
Send Ashley a private voice memo question. Get direct feedback back — from her, not a chatbot.
Lifetime access · 14-day guarantee · Start immediately
She has helped my daughter overcome some very deep-seated mental blocks and fears. It has been pretty life-changing. She is using the tools Ashley gave her and making strides.
Before they can change it, they need to understand it. This helps athletes stop making the problem mean something is wrong with them.
A lot of athletes reinforce the block by repeating the same story: "I lost it." This section helps interrupt that.
Recovery from injury, setbacks, or fear does not always move in a straight line. Athletes learn how to stay patient without backing off their goals.
When one bad experience keeps replaying in the brain, it keeps showing up in performance. This helps athletes stop treating the past like it's still happening.
Athletes learn how to stop talking themselves out of skills they already know how to do.
Because the pressure to "fix it fast" can keep athletes stuck longer.
Watching everyone else move ahead only makes the athlete tighter. This section helps them stay focused on their own process.
This is the real win. Not fake confidence. Not forced positivity. Real trust.
"If they keep saying 'I know I can do it, I just can't' — that's the signal. That's exactly what this program was built for."
From gymnasts to golfers, pitchers to swimmers — the brain responds to fear and pressure the same way no matter what sport they're in.
Who suddenly freeze on a skill they've done forever.
Who develop the yips and can't throw freely anymore.
Who hesitate on tumbling or stunts they used to nail.
Who pop jumps they used to land consistently.
Who freeze or overthink shots they've made thousands of times.
Coming back from injury physically cleared — but mentally afraid.
Any athlete who hesitates, overthinks, or holds back under pressure.
The brain responds to fear and pressure the same way — no matter the arena.
If your athlete keeps saying:
"I know how to do it. I just can't go."
Start here.
"My daughter is tumbling without hesitation and barely needing a spot. Ashley is equipping her with tools to regain her self-confidence and become mentally stronger."
"These strategies gave me freedom on the course. I felt like I could do what I want again and it all paid off."
"My level 10 gymnast had this huge mental block moving skills up on higher beams. She was so thrilled to move her front toss up to a higher beam."
"My son finally didn't hesitate for a second. He was aggressive, physical, focused, and played with vision."
When I was younger and competing, I did not know how to regulate stress. I had stomach pain before races and thought I was allergic to food. I went to doctors. It was not food. It was stress. Anxiety. Worry. A nervous system I did not know how to manage.
One bad swim could ruin the rest of my meet. One bad hole could unravel everything. I was not weak. I was untrained.
And I quit earlier than I should have.
Now after 20 years of working with Olympians, All-Americans, professionals, and youth athletes, I can tell you this: the same regulation tools work at every level. The difference is that elite athletes are usually taught them. Now your athlete can be too.
I still compete in Ironmans and marathons, and I have had to work through injury, recovery, setbacks, surgeries, and the mental side of coming back. I know what it feels like to miss it. To fear it. To want back in and not fully trust your body yet.
✅ 20+ years working with elite athletes
✅ Worked with Olympians, All-Americans, and professionals
✅ Active competitor — Ironman & marathon athlete
✅ Personal experience with injury, recovery, and fear
Release & Reclaim is what I wish I had when I was younger. And it's what I want more athletes to have now — without having to wait until things get worse.
"Ashley has been great for my daughter who is just coming off of an ACL injury. The mental game coming back from an injury is not easy. Probably harder than the recovery and surgery itself. I wish we had known this sooner."
"Maximize the Mind has been a light for our son, helping him recover from an injury that set him back for more than a year, while building the confidence and mental fortitude to meet his goals."
"I started taking my daughter to Ashley when she injured her shoulder for the second time. Ashley played a huge role in her healing and mental fortitude and gave her tools and strategies to thrive."
"Working with her gave me the strength to come back from injuries, deal with brutal coaching styles, and handle college sports."
"Hope. That's what Ashley gave my daughter. She finally stopped beating herself up and started loving her sport again."
"My son was mad I signed him up… then after one day, he changed his tune completely and told me this was badass."
Join athletes from gymnastics, softball, soccer, swimming, golf, and more.
A practical, immediate first step for athletes dealing with mental blocks, the yips, fear, hesitation, overthinking, and frozen performance.
One-time investment · Lifetime access
"How quickly can they start? Immediately. As soon as you join, your athlete can begin."
"Ashley Eckermann not only provided the tools to help my daughter overcome her mental block, but gave lessons she can use to conquer future obstacles in cheer and life."
They do not need another "just relax." And they do not need to keep wondering if they lost the skill. They need the right tools to stop reinforcing fear and start trusting their body again.
You can give them that — today, for $97.
$97 one time · Lifetime access · 14-day guarantee · Start today
"Hope. That's what Ashley gave my daughter. She finally stopped beating herself up and started loving her sport again."
— Marcie, Volleyball Parent